About Us

About us

Meet Andrea, Hayley and Lucy

Touched by Pink was formed because we’ve been there and done that when it comes to breast cancer. We know how hard it is to find bras that provide support, look good and don’t poke and prod you in all the places that are tender during treatment, and make you feel yourself again following treatment.

We are all breast cancer survivors/thrivers!

Andrea was diagnosed in 2009, Hayley and Lucy in 2018. When it comes to breast cancer, we've been there and know the frustration of constantly feeling like a patient and not yourself.

We also know that there are limited options out there for attractive, comfortable and functional lingerie.

Our main purpose of setting up Touched By Pink was to give women, like you, choice.

AnaOno – Where Comfort Meets Care

AnaOno bras are thoughtfully designed for those who’ve undergone breast surgery, including mastectomy, reconstruction, or lumpectomy. Founded by a breast cancer survivor, AnaOno prioritizes comfort, softness, and inclusive sizing, offering wire-free, pocketed bras made with buttery-soft materials that adapt to your body’s unique shape and needs.

With a focus on both function and style, AnaOno empowers wearers to feel confident, supported, and beautiful at every stage of their recovery journey. Use our bra guide below to choose your size or get in contact with us to help.

We are proudly the only stockist across New Zealand and Australia of the beautiful AnoOno lingerie.

AnaOno bras, breast forms, camisoles and underwear were designed by breast cancer survivor/thriver Dana Donofree. They were made especially for women who are having, or had, breast cancer treatment.

We stock a large range of AnaOno products but if you notice a garment on their website that we don't have, please contact us.

Get In Touch

Phone Us: 027 886 6120

Images are courtesy of Touched By Pink and AnaOno -